What Makes Your Heart Sing
What lights you up? What things make you talk excitedly, with animation, maybe waving your hands around? What information or experiences draw you in and give your day meaning? It’s so important in life to pay attention to these things, in ourselves and other people.
In my coaching business, I have clients who come in feeling flat, depressed, unhappy with life. They often say they’ve lost their motivation, that life has no meaning, that they want a change, but don’t know what they want. It’s amazing to watch their transformation when they are asked to tell me about something that lights them up, uplifts them or gives them joy. This is before we’ve even started any formal coaching.
We all have our buzz words. We all have things that light us up and add value and meaning to our lives. To truly motivate someone, whether it’s a colleague, or even your child, hone in on what makes their heart sing. Ask yourself: What do they get enthusiastic about? What lights them up? What information do they value most? What are their buzz words?
Good sales people know how to do this. They find people’s motivators and help them understand how using their product will make the buyer’s heart sing, light them up or add some sort of meaning to their life.
I’m sure you know that, even if we’re not formally working in sales, we all sell things every day. Parents sell the value of eating vegetables to their children. Coaches sell the merit of two hours or more of training a day. Managers sell the importance of completing projects successfully and on time. Successful sales people know how to engage someone’s heart. They engage passion! Fun! Ease. Desired results.
I was at the hairdresser’s the other day. My hairdresser asked me if I wanted a hair treatment. “We’ve got these new treatments,” she gushed. “I’m so excited! You have to have one because…because…it’s just so amazing. You’ll love it!”
I didn’t know what the treatment was, what was in it, how it differed from other treatments she’d given me in the past or even what it was going to do for my hair, but because she was so passionate and excited about what she was selling, I was too, and agreed to the treatment.
So what are you selling? And how are you selling it?
P.S. By the way, I never did find out what the hair treatment was, what was in it, how it differed from other treatments she’d given me in the past or even what it was going to do for my hair … I just know it was amazing!